Last updated: 3 September 2026
We do not show a cookie pop-up, because we do not do the thing pop-ups exist to ask about. We run no advertising cookies on this site, we do not record your screen, and nothing here is shared with advertisers. What we do keep is a record of how the site gets used: which pages are visited, which buttons and links are clicked, and whether a browser has been here before, so we can tell a returning visitor from a new one. That record is not attached to your name or email, even if you go on to send us an enquiry.
Turning it off
You can object at any time, and it takes one click. This stops all measurement in this browser and deletes the analytics cookies already set. Nothing else on the site changes.
Analytics are currently on for this browser.
Your choice is stored in this browser only. If you clear your browsing data, or use a different browser or device, you will need to set it again.
What we store
| Name | Set by | What it is for | Kept for |
|---|---|---|---|
_ga, _ga_* | Google Analytics 4 | Tells a returning visit apart from a new one, so visitor counts are not double-counted. Advertising features and Google Signals are switched off, so this is never used to target ads at you. | Up to 2 years |
ph_*_posthog | PostHog (EU servers) | Joins up the pages of a visit, and recognises the same browser returning later, so we can see which journeys end in a booking. Records which links and buttons get clicked. Session recording is switched off. Deleted if you opt out. | Up to 1 year |
ayd_ab_prices | This website | Decides which version of the homepage you see while we test two ways of presenting our prices, and remembers it so the page does not change under you between visits. It is a single word, holds no identifier and cannot recognise you. | Until you clear your browsing data |
ayd_attrib | This website | Remembers which page you arrived on and which site sent you, so we can tell whether our advertising is working. It holds no identifier and cannot recognise you. It is only ever sent to us if you choose to submit the enquiry form. | Until you close the tab |
analytics-opt-out | This website | Remembers that you pressed the button above. Only exists if you have opted out. | Until you clear your browsing data |
__cf_bm and similar | Cloudflare, our host | Keeps the site up and blocks automated abuse. Strictly necessary, so it stays even if you opt out. | Up to 30 minutes |
What we deliberately do not do
- No advertising or remarketing cookies, and no ad-targeting profile. Google's advertising storage is switched off permanently on this site, not merely until you agree to it.
- No session recording or replay. We never watch back what you did on a page.
- No linking of what we measure to your name, email or phone number. The record stays anonymous even after you send an enquiry.
- No selling or sharing of your data with anyone for their own purposes.
- No tracking of you across other websites.
Why we are allowed to do this without asking
Storing information on your device normally requires your consent under regulation 6 of the Privacy and Electronic Communications Regulations. The Data (Use and Access) Act 2025 added an exception for storage used solely to collect statistics about how a service is used, in order to improve it, so long as you are told clearly what is collected and given a simple way to object. That is what this page is for. Everything listed above is configured to stay inside that exception; anything that would fall outside it is switched off rather than hidden behind a banner.
Separately, under UK GDPR we rely on legitimate interests for this measurement: we need to know which parts of the site help people book a band, we use the smallest amount of information that answers that, and you can object with the button above. More detail is in our privacy policy.